To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
- To be the best company to work for whereby employees are treated as part of a big family
- Create a globally recognised ASEAN brand
- To attain the lowest cost so that everyone can fly with AirAsia
- Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
- People First
Care for our people, care for our guests.
- Dare to Dream
Progress comes from innovation. Both require change to happen.
- Make it Happen
Learn fast and deliver more with less.
- Safety Always
Safety is everyone's responsibility, it starts with you.
- One AirAsia
We are one airline, with one vision, and one people.